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The Magic of Facebook Offers [Fearless Podcast #4]

April 13, 2015 by Ben Adkins 2 Comments

Fearless Social Podcast Show Notes

This week on the Fearless Social Podcast we talked about an underutilized type of online promotional tool called “Facebook Offers”. Facebook Offers are especially powerful because they are underutilized (people aren’t used to seeing them) and because of the unique call to action button that they contain (“Get Offer”)

Facebook Offer

In all of our test with Facebook Ad Types, the “Offer Ad” consistently outperforms others.

This seems to be because of a few factors:

  1. These offers are so easy to claim (you just click the button)
  2. They usually involve a discount or deal from the business.
  3. Facebook actually emails a “reminder to claim” to the person who clicks the “get offer button”.

For a quick walkthrough on how to set a Facebook Offer from your page, watch below.

For more make sure to download the podcast on Itunes by clicking here.

If this helps you in your business be sure to leave us a review on Itunes as well.

To take advantage of our full Facebook Offers Training, Click Here.

  • About the Author
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About Ben Adkins

Dr Ben Adkins is a Social Media Expert and the CEO at Fearless Social. He grew up in St. Louis MO and was a practicing Chiropractic Physician before he started his own online agency. Visit Dr Ben's Website for more.

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Filed Under: Get More Traffic, Podcast Tagged With: facebook ads, facebook offers, offers, podcast

Comments

  1. Russell Lobo says

    March 17, 2015 at 4:21 am

    Hi Dr Ben,

    Loved the episode.

    I saw that you have show notes for the podcast. Just a quick question. Would you like transcriptions for your podcasts?

    As you know it would help with increase audience reach (some people prefer reading to listening, cant listen in office, etc).

    Also since its original and huge content (1 minute of a podcast generally has 180 words), you can target ranking on Page 1 of Google for various long-tail keywords.

    Would you like a transcription for your next podcast to check if it adds value?

    Reply
  2. Sharyn Greberman says

    September 11, 2015 at 2:43 pm

    Valuable information! #fearlessfriday

    Reply

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