One thing that I have learned over the years is that people, me included, have a tendency to overcomplicate things. We like to think that every single thing that we go after or try to accomplish has to be convoluted, as if in order for anything to be worth it, or to be/feel successful, it has to have many difficult tasks associated with it. But, as the years, progress I am learning that this is just not the case. If we were to take several steps back and examine our goals, and then not only break those goals down into manageable steps, but also take a hard look at what it takes to achieve them, we can set ourselves up for greater success—with less effort than you may think that it would take.
Most of you who follow me know that I am a list maker. Making a list really does make me happy. It gives me a starting point, a refresher and a sense of accomplishment once it is done. Beyond that, my lists tell me what exactly I have to accomplish for the day. No matter what is thrown at me throughout the day, the items on my list must be finished. I schedule time in my day to set aside an hour to focus on just that list. Sometimes it requires more than an hour, but an hour will get me started. If I don’t finish what I have on my list, then I schedule another hour of focus time.
In this post, we are going to go over the 4 Super Simple Pieces that you need to move your business from where it is now to making over $10k per month.
We will discuss:
- Getting to know your Audience
- Sales Copy
- Buy Button
Getting to Know Your Audience
The initial place to begin when starting a business is getting to know your audience. Now, if you already have an established business, at any point in the next four phases you can get to know your audience. This is one of the most critical—and some say the most difficult—phases. But unless you know who your audience is, and what they need, you will not be able to serve them or their need. There is a mentality, an errant belief, that anyone with money is the target audience, but I am here to tell you that is a horrible way to run your business. The problem with this is that you are never focused on the people who need you the most, potential customers willing to pay for your product or services to help them answer their problems. I am going to share with you the four questions you need to be able to answer about your audience that will push you further than most other businesses.
1. Where is your audience now?
It does not matter what type of business you have, be that an internet marketing business or a brick and mortar business, this question applies to your audience. Because you are unsure of who your actual audience is at the moment, most of you will get tripped up with this question right away. But who are we actually talking about?
Let me give you an example of how we come up with the answer to that question. We recently released our new, highly successful mastermind group called Syndicate Momentum, led by none other than your blog post writer herself. This group is basically a business accountability group that meets once a week. We talk about how to focus on one simple step to move our business forward. Before we started that program, we asked ourselves, “Who are we talking to, who is the program actually for?” We discovered that our target is people who have been doing an online business for a minimum of six months, earning between $0 and $2,000 per month. They are serious about their business, and they know a lot about online marketing. The problem that our audience has is that they have not been able to put everything together and stay focused while they do it. That is where they are right now. We have a very specific target audience because we have a very specific program that is geared toward taking them from where they are currently to making over $10k per month. We had people coming to us making $20-30k per month, asking if this was the program for them. We responded with “no.” No, because they are not our audience. Although we could have made the sell, it wouldn’t do our customer any good if this program was not geared toward them, and it does us no good when they request a refund because it’s not a good fit. We want the right customer coming to our program, not just any customer. It is important to understand who your product is not for, this helps narrow the field and focus on who it is for.
2. Where do they want to be?
We now know where our customer is at this very moment, but where do they want to be? So, to continue on with my example, our audience is looking to make $10-$20k a month or more, every single month. Again, we are not looking for the people who are, at this very point in their business, looking to make it to $100,000 per month. We are very specific about our audience. I want you to be very specific when you are answering these questions about your audience.
3. Why do they want to be there?
For me this is the most important question of all. This gets right to the heart of the matter, and this is where you learn how to speak to them. It’s where the magic starts to happen. Do you ever have clients who are interested in your product, and they want to buy your product, but they are interested for totally different reasons than what you have? Following our example of our audience who is at $0-$2k per month, and wanting to go to $10-$20k per month, let’s say they want to do it because they want to do something illegal with those additional funds. That is not at all what we are interested in. If we are going to be helping someone build their business, we want them to do it because they want to support their family, they want some freedom, they want to quit their 9-to-5 and have their own business, or they want to support a local charity. Those are the kinds of people who fit with what we are trying to accomplish. The idea is that you must understand why they want what they want.
4. What can you offer that will get them to where they want to be?
How can you get them from question number one to question number two? This is where your business fits in. Most people design a product and then try to jump back and figure out who their audience is. No matter what industry you are in, try to answer these questions first.
Your job with these questions is to turn people away. You do not want everyone to be in your audience. Be very specific. You want a tight group of people who really fit. And when you do this, your audience will start to feel like that product was specifically made just for them. If you can answer these four questions, you have a shot at having a very successful business.
To take the audience research a bit further, check out Ben Adkins’ blog post, “3 Simple Steps to Reading People’s Minds (so You can Turn Them into Customers)”
Inside our Syndicate Momentum Group, we have our people focus on one key thing for one week at a time. That one thing falls into the four key components that you must possess to have a successful business. With any business out there, you have to have these four things:
- A Product
- A Sales Page
- A Buy Button
These are the four things that are going to drive our business week in and week out. The first of those four things is your product. If you do not have a product in place, there is absolutely no reason whatsoever for you to jump to traffic and try and gain customers when you don’t have anything to offer them in the first place. It is important for you to work on the four key components in order. Start with your product, then move to your sales page, then to a buy button, and lastly, get traffic. That is exactly the steps we take when we create products inside of Fearless Social.
A Product to Sell
Now that we have reviewed who our audience is and why they want to be where they are, let’s discuss the product that will help them get from where your audience is now to where they want to be. If you do not have a product, you can find one. There are a million affiliate products out there. Or, there is nothing that says you can not make your own product. Don’t be scared to go after your dreams. The only thing that is standing in your way is you. Go create something amazing.
If you are struggling with how to create a product or service to sell, we have taught thousands of entrepreneurs from all over the world how to start their business by learning how to create and sell digital products, physical products, and subscription programs (https://www.fearlesssocial.com/blog/ben-adkins-products/).
For further information, check out the blog post “How to Sneakily Turn One Piece of Content into a Marketing Empire to Sell more Products (On Complete Autopilot)” This was an amazing post that you do not want to miss out on.
A Website and Copy to Sell Your Product
Now that you have your product ready to go, you have to have a way for your audience to determine if your product is for them or not. Remember from finding our audience that this will not be everyone. This will be our limited, select audience. Your sales page can be a storefront, a website, or even a blog. You just have to have a way for your audience to be able to find you and your product.
If creating a site is new for you, Ben Adkins has some great advice on his blog post on fearlesssocial.com titled “How You Can Build a Profitable Blog in 48 Hours”
A Way to Collect Money
You can have the greatest product in the entire world, and the best sales page there is, but if you don’t have a way to take people’s money for that product, you will not be in business long. This is a critical step. It seems like it should be the easiest step, but some people don’t even think about this phase and move straight on to traffic. Make certain that you have a way to collect people’s money.
Getting Traffic to send to your Sales Page
Once you have all of the key elements in place, you can begin to focus on getting traffic to send to your sales pages. This step is probably the longest, and will take you the most amount of time, so it’s a good thing this one has come last.
If you struggle with how to gain traffic, there is a great article on our blog post, “Generate 100 New Targeted leads per day for Free (In Just An Hour A Day)”
And here is another great one, “How to Legally Steal Your Competitors Fans on Facebook for Fun & Profit”
Online marketing may seem like an overwhelming thing to try to accomplish, but if you break it down into these four pieces, focusing on just one of these at a time, you will be a success. You will begin to see your numbers grow and grow. Do not overcomplicate it, keep it simple and focus on one thing at a time, and soon you will be making $10k per month, every single month!
What is the one thing that you need to do this week to make sure that you are setting yourself up for success?
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