Selling a product goes way beyond features and benefits. Features and Benefits are important and they will convert sales…but if you are missing emotion in your copy, then you will have some problems getting even higher conversions. People buy with their emotions. Buying is a very emotional process. So if you are not incorporating emotion […]
Why Talking About Yourself is Good for Business
How to win friends and influence people. Rule #1: Listen and let others talk about themselves. It works because people love to share their stories. Which, you know, is cool and all… but when do you get to share yours? You shouldn’t have to wait around, twiddling your thumbs until someone asks about you. Don’t […]