In this Episode of Behind the Horns, Ben walks you through how he put together the video sales letters for Fearless Social’s “Not Safe For Work Formula” (an inside look at how we built our business using a simple outsourcing and hiring formula).
In early fall 2011, I launched a digital product called “The Evil Facebook Magician.” It went on to sell a few thousand copies in the span of a week. It might have been that I was “high” on the success, but for some reason I decided to do something that I had never done before. […]
One of the hardest parts of selling stuff as a small business is that you may sell products that are DIFFICULT to EXPLAIN… But Amazing Once it clicks with a customer and they “Get it”. For example: A Chiropractor may start off getting patients through their door by having a massage therapist because it is an easy […]
The way that you sell and communicate your products and solutions to customers means the difference between making a small amount of sales and making a massive amount of sales. We’ve discovered a strategy that Gets your customers 100% informed to buy your product and feel completely satisfied with no buyer’s remorse Makes you the […]
After I watched this video (and even during), my marketing cap, of course, flipped right on and I immediately applied the art of winning an argument to the art of copywriting! The first words in this video are “Arguing is Hard” and some might, well, argue, so is copywriting! So…is winning an argument just as […]