In this Episode of Behind the Horns Ben comes to you from San Diego and drops a simple, but powerful, Lesson about Sales. The 4 Magic Questions: (explained more in the episode) Where is Your Customer Now? Where do They Want to Be? Why do They Want to Be There? How does your Product Help […]
In this Episode of Behind the Horns, Ben walks you through how he put together the video sales letters for Fearless Social’s “Not Safe For Work Formula” (an inside look at how we built our business using a simple outsourcing and hiring formula).
Online marketing is pretty scary and creepy to the person who doesn’t understand how it all works. My cousin posts stuff all the time on her status stating how Facebook creeps her out constantly. She gets freaked out because a tee shirt (which she shares by the way, and most likely buys) appears on her feed […]
Professor Xavier from the X-Men Comic Book (and recent movie franchise) missed his calling. Profession Xavier is a guy who was born with the ability to read people’s minds and, for some crazy reason, it never occurred to him to get into marketing and sales. The good news is that these days you don’t have […]
In early fall 2011, I launched a digital product called “The Evil Facebook Magician.” It went on to sell a few thousand copies in the span of a week. It might have been that I was “high” on the success, but for some reason I decided to do something that I had never done before. […]
Selling a product goes way beyond features and benefits. Features and Benefits are important and they will convert sales…but if you are missing emotion in your copy, then you will have some problems getting even higher conversions. People buy with their emotions. Buying is a very emotional process. So if you are not incorporating emotion […]
One of the most important tools that is at the disposal of a business owner and entrepreneur is video. There is absolutely no other marketing tool out there that is as effective as the video medium because of the pure “bonding power” that it has. In less than 30 seconds you can go from being […]