In this Episode of Behind the Horns Ben comes to you from San Diego and drops a simple, but powerful, Lesson about Sales. The 4 Magic Questions: (explained more in the episode) Where is Your Customer Now? Where do They Want to Be? Why do They Want to Be There? How does your Product Help […]
Online marketing is pretty scary and creepy to the person who doesn’t understand how it all works. My cousin posts stuff all the time on her status stating how Facebook creeps her out constantly. She gets freaked out because a tee shirt (which she shares by the way, and most likely buys) appears on her feed […]
Professor Xavier from the X-Men Comic Book (and recent movie franchise) missed his calling. Profession Xavier is a guy who was born with the ability to read people’s minds and, for some crazy reason, it never occurred to him to get into marketing and sales. The good news is that these days you don’t have […]
In early fall 2011, I launched a digital product called “The Evil Facebook Magician.” It went on to sell a few thousand copies in the span of a week. It might have been that I was “high” on the success, but for some reason I decided to do something that I had never done before. […]
In this edition of the Fearless Social Podcast we talk in depth about how to bond with new leads so that they eventually end up buying from you. Click Play above to get started.
Before you consider posting an ad to Facebook, there are certain things you need to know about your target audience in order for your ad to be successful. Whether you want your audience to click on a link, enter their email or even buy something, the more correctly targeted your ad is, the better your […]
You think you are going out for a nice meal and there is no funny business going on…think again! As marketers it is our instinct or even second nature to see how other businesses are using different marketing tactics to sell more. Restaurants are no different and they are actually using deep psychology and Jedi […]