In this post we are going to round up 10 of the best tools to automate your business and grow your audience. Facebook gives us some nice features like audience insights and reports so we can diagnose our advertising, but there are other tools above and beyond what Facebook provides that will give even more […]
Facebook’s New ‘Safety Check’ Feature Lets Friends & Family Know You’re OK
Here at Fearless Social, we not only report on the latest features for small businesses to market their business more effectively, but we also report on social features that Facebook adds to make our lives better. The new Safety Check Facebook feature is worth reporting on. Facebook recently introduced Safety Check that lets friends and family know […]
Facebook Retargeting Cheatsheet [Infographic]
There are so many reasons why people don’t take action when they see an ad or visit a website. In fact, 96% of people leave a website without taking action. That’s a huge percentage of people. What if I told you there was a way you can re-engage those people and re-introduce them to your offers? […]
Facebook Atlas: Amazing For Marketers, Terrifying For Consumers
Wanna know where your sales are coming from, but more specifically, the path it takes for a person to buy from initially seeing your ad to finally making a purchase? Your answers are finally here with Facebook Atlas. Check It Out Here: This will enable advertisers and marketers to not only see the buying actions people are […]
8 Demographics You Must Know About Your Target Audience
Before you consider posting an ad to Facebook, there are certain things you need to know about your target audience in order for your ad to be successful. Whether you want your audience to click on a link, enter their email or even buy something, the more correctly targeted your ad is, the better your […]
Facebook Catches On To The Oldest Marketing Trick In The Book
Ahhh the ol’ bait and switch model has been around for ages and it works like a charm. There are effective ways of using this strategy and there are also really scummy ways of using it as well. Amazingly enough, marketers are still taking advantage of this strategy and it works both online and offline. […]
Mastering Social Messaging – Why Friending Is Old News
The ‘add friend’ button is so easy to push isn’t it? If you see someone who has over 200+ mutual friends and they are in the same industry or they have the same interests, pressing the Add Friend button is almost second nature. However, adding a friend is so 2000 and late…especially when it comes […]
Say Goodbye To Your Facebook Fan Gate Strategy
Beware if you are using a Facebook fan gate strategy because as of November 5th, this will be against Facebook’s policy. Many are not shocked by this change as Facebook frowns upon anything that is “forced” on users. Here’s what a portion of the developers blog post said: You must not incentivize people to use social […]
Were You The One Who Frantically Called 911 When Facebook Was Down?
Was there anyone in the world who didn’t experience the Facebook outage on August 1st, 2014? We were pissed! Our comments weren’t posting. Our newsfeed wasn’t refreshing. Our Likes weren’t taking. How annoying and how dare Facebook for not fulfilling our need for instant gratification. Some people were so pissed that they went as far […]
5 Tips to Making a Dominant Impression on Facebook
FACT: Facebook offers an unparalleled opportunity to connect with multitudes of people who can help you achieve your goals. FACT: You’re not taking advantage of it the way you could. Have I touched a raw nerve? Would you like to be in the 1 or 2% of Facebook users who employ every opportunity to reach […]