In the past year and a half Facebook has been working hard to help businesses get more value out of their advertising system. Recently they renewed their commitment to helping by releasing a brand new type of Ad offering called Facebook “Lead Ads”. In our early testing, we’ve had excellent results with this type of […]
How A Simple Ad Tweak Forces 25% More Optins
Have you ever gotten sucked into a store because you saw an advertisement or a sign on the window, but when you actually got inside, they didn’t have the product that was advertised? Either they sold out or they didn’t have your size or style? Sometimes this isn’t the store owners fault, but sometimes they […]
The Magic of Facebook Offers [Fearless Podcast #4]
Fearless Social Podcast Show Notes This week on the Fearless Social Podcast we talked about an underutilized type of online promotional tool called “Facebook Offers”. Facebook Offers are especially powerful because they are underutilized (people aren’t used to seeing them) and because of the unique call to action button that they contain (“Get Offer”) In all […]
How to Use Magazines to Create Better Facebook Ads [Fearless Podcast #3]
One of the most powerful ways to create any sort of advertising is to look around and see what other people are doing that is working. Case and Point is what we cover this week on the Fearless Social Podcast. Inside we discuss how we use Popular Magazines to create Facebook Ads that get a ton […]
How to Write Click-Worthy Ads with Only 3 Sentences.
Trying to cram sales copy into tiny word counts is a huge pain. Especially if you’re like me. I love to talk – a lot. And my writing is no exception. So when a daunting word limit hovers over me, it’s like a giant black fly flew into my creative juices. And trying to capture […]
Facebook Ad Scheduling Arrives (finally)
Early Monday morning on August 4th Facebook started to roll out their new, long requested, ad scheduling feature to the public. This new addition allows you to schedule your Facebook ads to run only during certain parts of the day. This is handy if you notice your ads are more effective at certain time periods. […]
7 Steps To Build An Audience From Scratch in Today’s Facebook Environment
It seems like Facebook changes something every single day. They change ad sizes, they change where they put certain links, they even change the look and feel of how pages and the newsfeed look. It’s hard to rely on something that changes so much! But there are certain things that remain consistent and certain marketing […]
Facebook Rolling Out the New Sidebar Ad Format
Starting today Facebook is rolling out it’s new Right Hand Column Ads (RHC Ads) in an effort to optimize conversions for that ad creative. The social network has cautioned advertisers that the ads will come with their fair share of changes to how the right hand side creative works, in comparison with how it has […]
How To Split Test Facebook Ads For Maximum Effect
Everyone who is serious about running advertising online talks about split testing, but very few people actually know how to measure their results and make decisions based on those results. The following video will show you the mistake that most marketers make when judging the results of their ads and show you how to find […]