As consumers, we really know good customer service from really bad customer service. We encounter both everyday from the restaurants we eat at to the dreaded technical support calls we are forced to participate in. The worst is cable, but I digress. One customer care call that I don’t mind dealing with is Apple Support. […]
The Ultimate Stories and Social Proof You Need For Your Business
We all have some kind of Social Media posting schedule…..at least, hopefully we do! It’s great to come across real strategies that anyone who is doing social media marketing can put in place right away (even if there is no team of people helping out). How many of us read about social media strategies that seem too […]
What Your Customers Eat For Dinner – Do you Know Enough About Your Target Audience?
We all know that creating customer avatars will allow us to know our customers better. If you talk to a marketer and he/she says, “My customers are female from the ages 25-45. They are affluent and they have an average of 2.5 kids. They are mostly married and live in the suburbs.” Just seeing this, […]