In this Episode of Behind the Horns Ben comes to you from San Diego and drops a simple, but powerful, Lesson about Sales. The 4 Magic Questions: (explained more in the episode) Where is Your Customer Now? Where do They Want to Be? Why do They Want to Be There? How does your Product Help […]
In this Episode of Behind the Horns, Ben walks you through how he put together the video sales letters for Fearless Social’s “Not Safe For Work Formula” (an inside look at how we built our business using a simple outsourcing and hiring formula).
Online marketing is pretty scary and creepy to the person who doesn’t understand how it all works. My cousin posts stuff all the time on her status stating how Facebook creeps her out constantly. She gets freaked out because a tee shirt (which she shares by the way, and most likely buys) appears on her feed […]
Professor Xavier from the X-Men Comic Book (and recent movie franchise) missed his calling. Profession Xavier is a guy who was born with the ability to read people’s minds and, for some crazy reason, it never occurred to him to get into marketing and sales. The good news is that these days you don’t have […]
Selling a product goes way beyond features and benefits. Features and Benefits are important and they will convert sales…but if you are missing emotion in your copy, then you will have some problems getting even higher conversions. People buy with their emotions. Buying is a very emotional process. So if you are not incorporating emotion […]
One of the hardest parts of selling stuff as a small business is that you may sell products that are DIFFICULT to EXPLAIN… But Amazing Once it clicks with a customer and they “Get it”. For example: A Chiropractor may start off getting patients through their door by having a massage therapist because it is an easy […]
Trying to cram sales copy into tiny word counts is a huge pain. Especially if you’re like me. I love to talk – a lot. And my writing is no exception. So when a daunting word limit hovers over me, it’s like a giant black fly flew into my creative juices. And trying to capture […]
After I watched this video (and even during), my marketing cap, of course, flipped right on and I immediately applied the art of winning an argument to the art of copywriting! The first words in this video are “Arguing is Hard” and some might, well, argue, so is copywriting! So…is winning an argument just as […]