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How Your High School English Teacher is Stopping You from Getting New Customers

October 3, 2014 by Kayla McDonald Leave a Comment

Ask people if they think of themselves as a good writer, and they’ll likely say no. Sure, some of us are technically better than others – but your experience level shouldn’t stop you from being able to connect with your customers, either through Facebook ads, sales letters or even emails. And here’s the truth… most […]

Filed Under: Optimize Your Business Tagged With: building authority, how to write content, writing tips

Warning: This Advice Will Make Your Stomach Flip… But There’s No Better Way to Establish Your Authority

August 21, 2014 by Kayla McDonald Leave a Comment

Fake it ‘til you make it is quite possibly the most misused piece of advice… ever. Even well intentioned business owners fall pray to this line of thinking. The idea being that presenting a front will attract customers and increase sales. Yeah… no. Your customers can sniff out bullshit from a mile away, and it’s […]

Filed Under: Optimize Your Business Tagged With: branding, building authority, credibility, reputation, trust

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