Being an excellent marketer is coming up and implementing ways of having new and existing customers spend more money with you. Having strategies to squeeze the most out of your promotions separates the marketers who are making a little bit of money from the marketers who are making a ton of money pretty much on autopilot.

In this post we are going to reveal a strategy that immediately gets a paying customer to spend 50%+ more with you immediately after they buy from you. The great part about this strategy is that it works for all kinds of products and it works even better for higher ticket items that you sell. There’s a whole psychology behind the reason why, which we will see.

We will also cover:

• What the strategy is and how you can implement it right away (you already have the tools)
• Why it works so well and why it works even better with higher ticketed items
• How to set this system up on autopilot and extra factors you can add to make people spend more

Let’s dive in!

The Best Time To Sell Someone More / Again

When do you think is the best time to sell someone more stuff? There is no exact science to this but one of the best times is when they’ve just bought something from you. That is why upsells work so well. People are already in the buying mood and when you offer something that complements what they just bought or offering them another deal, they are more likely to keep their wallets open and spend more money with you.

With this strategy, the goal is to keep the customer in that buying mood and the way you are going to do that is to give them a deal they just can’t resist…with a very limited amount of time.

The 150% Email Strategy

Here’s essentially what the strategy is. You can use this for basically anything you are selling online or even offline if done correctly. The only thing you really need for this strategy is an email address. Once you have an email address you can use this strategy all day long.

After a person purchases something from you, you send them an email immediately. First you send them an email with the product information that they just purchased.

Then you are going to send them another email immediately after with the subject line that says something along the lines of:

Thank you for your order! Save 50% if you purchase again in the next 24 hours!

Inside the email there is a coupon code that only lasts 24 hours.

Why This Strategy Works So Well

There are a few reasons why this strategy works so well.

1) Getting The Customer While They Are In Spending Mode

The customer just spent money with you. They are receiving this email immediately after their receipt and after purchase email. This means they are still in buying mode and if they spent money with you once, they will probably spend money with you again…especially if you are giving them a really good deal, which you are.

Which leads to…

2) Customers Are Getting A Great Deal

You can use this strategy with any type of product or even a service, but the way this works the best is if you use it on a rather high ticket item. The particular item that I bought when I saw this strategy (and, yes I did take advantage of the 50% off after this email came to me) was a product that was about $100. The reason why it works slightly better for higher ticket items is because of the savings factor. For a $100 product and 50% off, I save $50! If the product was $10, I would only be saving $5 with 50% off. That is a huge difference! Even though it’s still the same percentage off, there’s a psychological factor here that the savings are much more when the item is more expensive. This means the customer saves more, but you as a marketer are making more if you put this into place with more expensive products.

3) The Scarcity Factor

If you follow anything we do here at Fearless Social, you know that we are always talking about scarcity and how scarcity makes people buy now instead of waiting until later. Scarcity plays a huge role with all buying behavior. With this strategy, you are only giving the buyer a 24 hour time line and then the deal goes bye bye. This puts an extreme amount of pressure on the buyer to act quickly because the deal will be gone if they decide to “sleep on it.”

A Different Perspective

You could of course us this same strategy as an upsell instead. An upsell offer would show the 50% option immediately after the initial purchase (but not via email).

However, the reason why the 50% discount offer through email works so well though is because it’s almost like a surprise and a pattern interrupt for the buyer. The buyer is not really expecting anything else from you, especially after they just bought from you. It’s almost like a pleasant surprise rather than an ugly upsell. It’s an opportunity for the buyer to save money instead of an opportunity for the marketer or the company to make more money. It’s just another way of looking at how the customer is interpreting getting sold again.

What You Need

There are really only 2 tools you need to implement this strategy.

1) Autoresponder Service

You need a way to correspond automatically with customers when and after they buy. Any autoresponder will work like: Aweber, Get Response, Mail Chimp, Constant Contact, etc. If you want to go even further with the strategy you can put systems into place within your autoresponder where if a person doesn’t buy within the first 9 hours (or whatever you want), another email goes out to remind them of the coupon.

2) A Coupon System

This is important. The way this system will work automatically, aka, hands off, is if you have a coupon system in place. Not just any coupon system, but one that works on a time basis. The coupon can only be good for 24 hours and then after that it should expire. Don’t skimp on this part because you can use the coupon strategy later on to offer more discounts and your customers need to believe you when you say how long the coupon is good for.

Will This Work For Your Product?

This strategy will work better for certain products than others. If you are selling physical products, this strategy will work well. You can easily offer another opportunity for someone to buy your product again or any other product that you offer.

Sometimes, we sell products where it doesn’t really make sense for the customer to buy again. If the customer just bought a software program from you, they probably won’t need to buy a second one, but you can always offer something complimentary to what they’ve just purchased. Perhaps a warrantee or perhaps even another product that goes hand in hand with the item they just bought. Try to be creative here.

Services are a bit tougher because now you might be talking about your time and that’s harder to discount 50%! It still could work with the right combination so you must think outside of the box to extract more money from someone who just happily gave you money in the first place.

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That’s really all the 150% Email Strategy is.

To recap the strategy:

1) Customer buys

2) Customer gets a receipt and another email from you immediately afterwards

3) Customer only has 24 hours to act on their 50% coupon

This works so well because you are hitting the customer after they’ve just spent money with you. They are very likely to spend money again especially if they are given an opportunity to save a decent amount of money. Remember, they can buy another item for themselves, or they even buy another item as a gift for someone else. You can also mention this in your email if you want!

Go ahead an start using this strategy and let us know how it goes!