If you have an email list you could be doing a lot more to reach your subscribers in a whole new way…not just via sending emails with an autoresponder service. Subscribers who open your email and click on the links within your email are showing interest in your marketing. On the other hand, just because some people who are not opening your emails, doesn’t mean they are not interested in what you have to say. The point is that you could be doing more to reach people with your messages.
Wouldn’t it be nice to reach more people? Email open rates vary and if you are only reaching 15-25% of your email list, what about the other 75%? They can’t and shouldn’t be ignored. There are other ways to reach them.
In this post we will reveal
- How you are missing out on reaching all of your subscribers if you are only communicating with them through email
- How you can reach people who open your emails again without emailing them over and over again
- How you can reach people who have clicked on links within your emails without emailing them again
- The problem with retargeting in emails – and the solution for it (most people get this wrong and do nothing)
- How to specifically reach the people who have shown more interest than others
- and much more
Let’s dive in…
Reaching More Of Your Subscribers
Do you have a list of subscribers? If so, do you email them and look at the results of your open rate? Open rates are pitifully low these days. However, this is not a bad thing. It only means more opportunity for marketers who are willing to go out there and grab it!
There are other ways to reach the subscribers on your email list and that is through retargeting. There are methods to either retarget your entire list of subscribers, retarget people who have opened a specific email, and people who have clicked on links in your email. Let’s get into the difference between these three types of retargeting so that you can understand them and take action on which one you think would be more effective for the type of marketing that you do.
Retargeting Email Marketing
Retargeting email marketing is different and quite possibly more effective than simply retargeting emails. If this sounds confusing, let’s clear up what the difference is. Email retargeting is actually putting a retargeting pixel inside of your email autoresponder within the html code of the actual email you are sending out. Retargeting your email list or subscriber list, on the other hand, is actually uploading your email list into a Facebook custom audience. Both are very effective strategies, but they are also very different strategies as well. However, the concept is still the same:
Let’s focus specifically on retargeting in your actual emails.
Retargeting with Email Marketing: The Conundrum
If you really think about this, do you want to retarget people who have opened your email and did not click on the link inside OR would you rather retarget those who opened the email PLUS those who’ve clicked on the link? Or Both?
Just because someone opened the email does not mean they are interested in buying what you are selling. First of all, getting an open is great. That means people want to hear / read what you have to say. Although, that doesn’t mean they are going to buy from you. However, if they actually click the link, that’s a bit more of an indication they are interested in the offer. It still doesn’t mean they are going to buy, but if your email did a good enough job pre-selling what you are selling, then that means the person was somewhat interested.
This question is for you to answer and ultimately test out to see which is more responsive in the long run. There is no right or wrong answer, it’s something that needs to be tested and evaluated.
Your 2 choices are to blanketly target those who have opened the email, in which case you install the retargeting pixel inside of your autoresponder’s html section OR you simple install the retargeting pixel on the PAGE you are leading people to click to as those people might be a bit more targeted because they’ve shown some interest with the actual click.
But, what if you don’t own the page you are sending people to? Let’s cover that next…
The Problem (and Solution) With Retargeting with Products You Don’t Own
The problem with retargeting people who have clicked a link is that page you are sending people to might not be yours (you don’t own the page). If you are sending people to an affiliate offer where you don’t own the product, you could have a problem with retargeting them because you don’t own the page to install the retargeting pixel. If you own the offer, then there is no problem because you can easily go into the backend of your site and install the retargeting pixel code.
Don’t worry your pretty little head just yet, because there are 2 solutions you can put in place in the instance where you don’t own the offer.
1) Simply reach out the the product or service owner and have them install your retargeting pixel on their site. A lot of the time, product owners will be more than happy to do this especially if you are bring them lots of sales. Lots of times, the product owner can set you up with your own special page where they will install and add any custom feature you want on the offer page. It’s only a matter or reaching out to the product owner and asking them. Not too difficult right?
2) You can use a nifty tool called Leadlock. This unique tool allows you to retarget on sites that you don’t own! Watch this video to see the details. It should get you really excited with all the possibilities, especially with marketing to people who have clicked on links of sites that you do not own.
See more details about Leadlock here.
Problem solved. Doing either of these 2 things mentioned above will allow you to retarget on sites you don’t own.
Now, of course, the first option won’t work for all sites. You can’t contact Amazon and tell them to install a retargeting pixel for you on every page. That’s just not going to happen my friends. You can only use option 1 on a much smaller scale, and not a worldwide company.
So now you have a way you can reach more of your subscribers without having to send more emails (if you don’t want to).
If you need more insight on how Facebook Retargeting works, visit our previous post on Facebook Retargeting.
=> Have questions on Facebook Retargeting? Ask us here, we would love to hear from you!
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PHILLIP SWINDALL says
Just a question… could you use Pretty Links and forward the URL from YOUR page (with the retargeting pixel) to the affiliate offer? Would that work?
Debbie Drum says
Actually the better way to do this is to either use Lead Lock or use a bridge page. (see the article here: https://www.fearlesssocial.com/blog/how-to-make-more-sales-by-using-a-bridge-page/) you would simply put your retargeting pixels on your bridge page 🙂