You know how it is buddy – if you are not delivering the goods, your customer is going to go somewhere else to get them. Isn’t it a little crazy how love and business are practically one in the same??? What do I mean by cheating? In a business sense, when customers essentially buy the same thing that you are selling from another seller, that is cheating. If your customer is buying affiliate products from other affiliates, then you have a problem my friend. If you run a pizza restaurant and your customers are buying pizza from the pizza joint down the block, yup, you guessed it – MAJOR PROBLEM!!
If you are not delivering great stuff to your customers (and potential customers that you might be trying to woo), then they are going to go elsewhere. For the most part, in every single business there is competition. If you don’t have competition then you are probably not making any stinking money and you should just leave this page and go play video games. Competition is a good thing, so hopefully you have some. The name of the game is to do better than your competition. Do this by:
- Giving more value to your customers
- Providing more tips and tricks to customers
- Educating your customers
These are the things that will keep them coming back for more. While we can’t prevent our customers from cheating on us 100% of the time, there are things that we can do to make them come back again and again.
So how do you get your customer to only have eyes for you?
Here are a few things you can do to Keep Your Customers Happy:
#1 – Get them to follow you EVERYWHERE and be in front of them EVERYWHERE
Sound too creepy? It kind of is, but in the marketing world we live in there are only a few places that we just NEED to be in order to reach our customers and potential customers where ever they might be virtually hanging out.
This means places like:
- Google Plus
Be there!! Be present! Be Everywhere. In today’s marketing society, you need to be because this is where your customers are (and they are not all in the same place).
#2 Provide a ton of helpful content
When you have this presence everywhere, it is now time to share helpful information and not just funny cat pics. Although you might want to do that from time to time to get people to smile.
Hot tip…..most of the time when you are sharing content, you can share the same piece of content everywhere. The best way to do that is to have a blog and then share the content on all of the sites mentioned above. The one site that takes a bit more effort is Youtube because that means you have to make a video. OH NO – A VIDEO??? Yes. But guess what….your competition is probably not making as many videos as you are (or will be) so HA HA!! Another point for YOU!
#3 Treat People Nice
This is so fucking easy to do but I see SO MANY PEOPLE get this wrong and they lose customers left and right! This is such an easy thing to do but I see people shooting themselves in the foot and lose customers just because they don’t know how to be nice. Come on – it’s a skill we learned in Kindergarden for crying out loud. Do you know how much easier it is to be nice to someone than to be a complete douchebag? Do you know how much MORE ENERGY it takes to be mean than to just be nice?? I get heated just writing about this because I hate mean people. You catch more flies with honey than vinegar. Be nice!
#4 Help Them
When a customer has a problem, chances are a lot of your customers have the same problem. I am going to be writing a blog post specifically on this but I’ll give you a little taste… If you find a common problem that many of your customers are having, address this issue on your blog by either through written or video content. You can then share this on your social media accounts so that all of your customers see it. They will thank you for it! Picture the last time when you had issues with a vendor and you just wished they would send you an update as to what was going on….like the famous autoresponder outage of 2013 (not naming any names) or hosting outages, (again, not naming any names). Share information with your customers and help them out. Most of the time they are just looking for peace of mind!
#5 Over Deliver
Over delivering takes extra effort. Extra effort that your competition is probably too lazy to do. But not you! Add that extra piece of content. Give that extra bonus that will take you another half hour to put together. Did you find a great tip to help save time and money? Share that with your customer. These are the little things that people remember!
=>There is so much more that you can do when it comes to being better than your competition. What are some of the things that you go out of your way to do for your customers? Please share and comment below! We want to hear form you!
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