Smart and busy people always find ways to create shortcuts that maximize their results in the shortest amount of time. It’s not because we’re lazy, it’s because we’re efficient.
When it comes to creating and marketing content, it just doesn’t have to be that hard to have one piece of great content work for you all day, every day!
Wanna know the secret?
A Great System.
Everyone knows about repurposing content – taking one piece of content and turning it into multiple channels of income and exposure. But what a lot of people don’t know is how to create a powerful HANDS OFF SYSTEM where you are only present in ONE STEP and you click the easy button to start your Content Marketing Empire.
Why would you want a content empire? Simple – Because fresh content you put out will be every where for your target audience to see and find. At the end of this system, you will have amazing content in all different formats to cater to the different ways your target audience finds and ingests information!
I am going to show you the entire system of how to do it right in this post.
- The Origin of Your Content Marketing Empire (Where it all begins)
- 11 Steps To Automating Your Marketing Web of Content
- How To Manage The Process (Inexpensively)
- Wrapping Up – What You Need To Start
This is going to be fun and VERY POWERFUL for those who really see the value of this system.
The Origin of Your Content Marketing Empire (Where It All Begins)
So where does it all begin? Which method of content should you start with to create your marketing web of leads and sales?
The origin content is where you start and it’s the only part of the process that involves YOU. The rest is up to a team of people working for you to build your empire.
The best place to start is audio.
The audio could either be a pre-recorded privately or it can even be from a live webinar training or presentation that you’ve recorded in the past.
Audio will be the easiest and fastest way for you to create your web of content because you are essentially just talking.
The only preparation you need is an outline of what you want to talk about. After that, it’s just simply hitting the record button either on your computer or on your phone.
To record audio on your computer, you can use a free tool called Audacity or I like to use Camtasia. I record my screen (and audio) and then strip out the audio later on. I like using Camtasia because it’s easy to edit. Audacity is a slightly more challenging interface (at least I think so).
You can also record on the go with your phone. Most smartphones (iPhones definitely do) have an audio recorder. You can make short and / or long recordings and then easily send the audio anywhere (like to your email or dropbox).
So, I just told you to start with just audio, but if you are up to it and if you want even more content to work with, I highly recommend doing a talking head video for your first step or origin content. So, instead of being “behind the scenes” when you are shooting the audio, you are in front of the camera.
Being in front of the camera will be more powerful for you in the long run as you will be branding yourself AND you are creating a different medium to market (we’ll get to that a bit later).
Getting in front of the camera will take a little extra work as you will need to look impressive and you will need all the proper equipment to make your video. See this post to help you through the process of recording yourself in front of the camera.
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If you are really brave, your origin content can be done live on sites like Blab, Periscope and Meerkat. Even Facebook is coming out with their own version of the live “hangout”.
So, the origin of your content can either be just audio or audio and video with you in front of the camera. It’s your choice, however, I do recommend getting comfortable with being in front of the camera because that will take your business farther and it will pay off dividends in the long run!
After you create the audio (and video if you chose), then the magic starts to happen.
Here’s what you have to do next…
11 Steps To Automating Your Marketing Web of Content
After your audio / video is created, you are ready to press the easy button and let the magic start to happen. Now, of course, like anything, it will not be completely automated if you are just starting out. The best marketers online develop systems and your content marketing empire could be an easy to follow system for anyone to reproduce for you.
You can do all of this yourself, but the point is to make this process as simple as possible and the way it’s done is to automate it and hire people to execute the system for you. The process does not have to be expensive and you do not need to hire brain surgeons to get this done and get this done quickly.
Below are the exact steps to set up your system for your Content Empire.
Follow these exact steps and you will get so much out of just creating one piece of content. The system you develop will do all the legwork for you to get more exposure and more traffic to your offers.
Let’s get started with the step by step method for your Content Empire.
From here, you are taking your talking head video and putting it through your automated system.
It starts here:
Step 1: Strip Your Audio
It sounds dirtier than it actually is. What you want to do is since you did a “talking head” video, you want to isolate the audio so you just have an audio file. In this step, you will want to make 2 files. You will want to make an mp3 file and an mp4 file of just the audio.
Note: The mp4 file will only have audio and no video. Save these as a new files. Again, my tool of choice is Camtasia. You can use Screenflow as well as some other programs.
The purpose of this is to create your first repurposed piece of content from your talking head video.
Save these 2 files in a safe place…we will need it a bit later.
Step 2: Pair Audio With New Visuals
The goal for this step is to pair your second mp4 file with visuals, preferably in Powerpoint slides to make a new mp4 (video file). Ideally, you will want to hire someone to create a Powerpoint document by listening to your audio. The powerpoint should be filled with text and images.
Skills Needed: You will want to find someone who is proficient in your language and knows how to use Powerpoint. The person putting this together for you can use some kind of video editing tool (like Camtasia, Screenflow, or even software like Easy VSL’s made by Mark Thompson).
Optional: Depending on how long your video is, you might want to cut the video down to make smaller videos. You decide how long you want to make your videos. Generally, shorter videos are more digestible for people and if you can have more videos, even better because that means more streams of content for your marketing web!
How To Get Traffic: You can post the newly created video(s) on video sharing sites and Social Media like YouTube and Facebook. You can also post this to your blog but before you post to your blog do this…
Cost To Complete: $25
Step 3: Transcribe / Edit / Proof Read
This next step is very powerful. Now it’s time to convert the audio into text. All you need to do is find a reputable transcriptionist to get this step done. There are so many great transcriptionists on http://fiverr.com. Just make sure you choose someone who has good ratings and great feedback from other members.
Alternatively, you can use a more established company that specializes in transcriptions. I use https://www.speechpad.com/
This is a great site and they usually get your job done quickly.
The only problem you will face after you get your transcription back is that the text probably won’t read well because talking is different than writing. You are going to need to have the text edited so it reads properly.
Head back over to http://fiverr.com and get an editor (and proofreader). Again, make sure the person you hire has great ratings and great feedback.
You can also find a great editor on Upwork (the old Odesk). There are great people there!
Cost To Complete: $20 (or more depending on length of video)
After your article has been proofread, you are now ready to add images.
Step 4: Images
Now that you have your blog post written, you need to add images to make your post pop.
Skills Needed: Hire someone who can read and interpret your blog post and add amazing images according to what’s said in the text. Refer the person to this post on The Fearless Social Blog to teach them how you want the images laid out and what kind of images they should be looking for. You can probably use the same person you used in step 2 when you had powerpoint slides created to couple your audio.
We use Dollar Photo at Fearless Social for all of our images.
Step 5: Post To A Blog
We now have an excellent blog post that is ready for posting. You can now post this to your own blog or do a guest post on someone else’s blog.
Add the text plus the images to the article.
Underneath the article, you can place the video you created in Step 2.
The reason why it is powerful to post both the text and the video is to cater to more people. Some people like to read and some people like to watch / listen to video. This way you are appealing to more people.
Skills Needed: Find someone who can follow directions on how to properly put up a blog post. This can be a regular admin or virtual assistant who can easily get this done for you.
How To Get Traffic: Share the post on Social Media and to your email list if you have one.
Cost To Complete: $10 (plus cost of images)
Step 6: Use Audio For Podcast
Remember the audio file we created in step 1? This is where it will come in handy!
Smart marketers leverage the power of huge sites like iTunes to get traffic to their website / web properties. Setting up a podcast is not very hard and once everything is set up, all you need to do is upload your video and connect it to your podcast and now you are leveraging a HUMONGOUS MONSTER traffic source.
People love listening to Podcasts when they are not able to sit and read something or when they are on move (traveling, exercising, walking).
Putting together a podcast is not very hard. Here is a wikihow on the steps to create your podcast…although there are a ton of free resources out there by now.
Skills Needed: Find someone who can set up your iTunes account and has the ability to upload your mp3 file to a hosting site (like Amazon S3) so your audio will integrate with iTunes). When you have the MP3 file and iTunes account set up properly, you are golden with another avenue of monster traffic.
How To Get [More] Traffic: Make sure on your podcast you are referencing the blog post you are talking about. This will lead people to visit your blog at a later time. It’s always helpful to have show notes and resources, which is essentially the content that is in your blog post that you already did in Step 4.
Cost To Complete: Negligible once your podcast is set up. The only additional costs at this point would be a person to add audio tracks to your Podcast episodes (intros, sponsors, outros).
Step 7: Slideshare
Remember the powerpoint slides that were created in Step 2? This is where it comes in handy.
This is a really important step and really powerful too. There are sites where you can post your powerpoint slides and get tons of traffic, optins and sales.
Just to give you an idea of the traffic these kinds of sites get. Here’s the alexa.com ranking for slideshare.net:
142 in the world!!! Wow – that’s a lot of traffic!
Remember in Step 2 where we had someone put together powerpoint slides with our audio? Well, those powerpoint slides now get repurposed and put onto these slide sharing sites.
One thing you can’t forget is to have an optin at the end of your powerpoint. You want people to take some kind of action when they visit your powerpoint. This is a great way to grow your list and get leads.
Skills Needed: It’s a very simple task to put your slides up on these different slide sharing accounts. Any type of qualified admin can do this task.
Cost To Complete: Less than $5
Step 8: Linkedin Pulse
If you are not using the power of Linkedin Pulse, you are missing out on a lot of traffic!
Linkedin Pulse is free to use and basically, you just login to your Linkedin account and head over to Publish A Post.
The powerful part about this is that your entire network will be notified when you publish a post! This should be incredible for you especially if you don’t have an email list yet that you can blast to every time you publish something.
The step here is to literally take the same article you wrote on your blog and post in on Linkedin Pulse. You can either take half of the article and at the bottom of the half written article, you can have a link that points people to the actual post OR you can post the entire article.
Alternatively, you can have the original article re-written if you don’t want to post the same content (although it’s perfectly fine to do so). You can use any good re-writer you find. I like http://needanarticle.com – they have people that are specifically trained to do re-writing and they are awesome.
Skills Needed: Like in Step 7, any good admin who can follow directions to post your article (with pictures and links) on Linkedin will work. Hire professional article re-writers if needed.
How To Get [More] Traffic: Every day, slowly but surely, build up your Linkedin following. Beef up your profile and start interacting with people. This will ensure more people seeing your posts. Every time you post, your audience will grow! It’s that simple!
Cost To Complete: $30-$45 (depending on re-write)
Step 9: Bonuses
Step 9 is where all your “hard work” pays off instantly. You can use any of this content that you’ve created so far as amazing bonuses to whatever products or services you are promoting online!
Let’s say you’ve followed this process outlined and you’ve done Steps 1 to 7 already and this was a topic on ‘Growing Your Leads with Facebook Advertising‘. Now, let’s say a software came out that automates a lot of the steps you’ve outlined manually in your video and posts. Well, you can use the content you’ve already created and add that as a bonus for people who have purchased that software through your affiliate link!
It’s important to save all your content and keep everything super organized so you can easily find the content for later and use it to your advantage, like adding a bonus to a product you are selling.
I recommend using Dropbox because you can share files easily with an entire team and you and your team can all work together in the cloud and everyone can access what they need to get their job done in your system…(more on that below).
Cost to Complete: $0 – The work is already done!
Step 10: Checklists and Summaries
The last step in this process is to create checklists and summaries from the one piece of content you’ve initially created. This is a very powerful step for vistors who don’t have the time to read entire articles and / or don’t have the time to listen to entire videos.
Summaries and checklists are also great for people to reference after they’ve consumed your content.
Skills Needed: Basically, you need someone to bullet and create a step-by-step of what you are talking about in your initial video. This person does not even have to be a good writer – they just need to follow directions well because what they write can be verbatim to what is said in the video. Alternatively, the person can simply take important highlights from the transcription you created in Step 3.
How To Get Traffic: You can put these summaries in your blog post article itself OR you can use them inside of your email broadcasts. Frank Kern recently used this strategy in one of his emails where he wrote out a long email and then he summarized it for skimmers. It’s a great tactic!
Cost To Complete: $15-$25
Another thing you can do is at the bottom of your blog post, you can have an optin box for people to get the summary / checklist delivered to them via email. It’s a great list building technique.
Step 11: Repeat The Process
You can’t build an empire without repeating what is working and this system WORKS! Keep doing it over and over. Find the right people to fill these positions and your marketing content machine will start to grow and grow! All you will need to do is produce awesome content and then press the automation button to let the magic happen.
That’s the entire system! How much did it cost? Less Than $200! Do a couple of these per month and watch your exposure, leads and income start to grow!
How To Manage The Process (Inexpensively)
If you think this is a huge project to manage and it’s too complicated, think again. It is actually really easy.
You will need 2 only things.
As mentioned above, it is super important to stay organized with your team because you will want to be able to find things quickly when you need them. Dropbox is an amazing storage site where you can share folders with team members all around the world.
When new files are created (mp4, mp3, powerpoint, transcriptions) you will want to keep them organized with each piece of content you create.
Each time you create a new piece of origin content (your video or audio file), create a new file and put all the files of that project inside of that one file.
As a project manager, you will instantly be able to see where you are at each step of your system.Especially with the next powerful tool:
2. Google Spreadsheets
We just talked about file storage but now we need to talk about project management because this is how we are going to stay ultra-organized. Google Spreadsheets are probably my most valued tool I use online (and it’s free which is a plus).
Make one spreadsheet for the entire Content Empire project and each piece of content you create, make a new sheet within that same Spreadsheet (see example below). It’s important you do this so you are not working with 100 spreadsheets. After 10 or 15 go arounds, you can open up a new spreadsheet so things don’t get too cluttered on the one spreadsheet.
One project might look like this:
Notice how you can see all the tasks at a glance and easily manage the project and know where it stands very quickly!
You can hold people accountable and everyone knows what each person is working on.
Google Spreadsheets are a wonderful thing!
Wrapping Up (What You Need To Start)
What’s the most important part of this process? It’s the origin content right?
The origin content is where it all begins and that has to be rock solid for this entire process to work because the origin content needs to be great!
What do I recommend for that?
The one program that comes to mind is one of the best products to explain to you how to do videos from the equipment you need to the words you should say.
If you are not completely solid in this arena, check out Video Spike because it can turn your entire business around for the better and make the way you structure and deliver content 100% more effective.
- 6 Tasks You Should Outsource Immediately To Free Up Your Time And Focus On Money Making Strategies - January 8, 2016
- 7 Hidden Places On Your Blog Where Subscribers and Money Are Waiting For You - December 30, 2015
- How To Sneakily Turn One Piece Of Content into a Marketing Empire To Sell More Products (On Complete Autopilot) - December 24, 2015
- Generate 100 New Targeted Leads Per Day For Free (In Just An Hour A Day) - December 14, 2015
- 5 Things You Can Give Away in Exchange for an Email (Works in Any Niche & Build in Under 30 min) - November 30, 2015
- How To Go From Charging $19 To $1,997 Prices (Even In A Competitive Market) - November 18, 2015
- How To Sell With Video For Less Than a $203.10 Budget - November 11, 2015
- How A Simple Ad Tweak Forces 25% More Optins - November 2, 2015
- The Script That Doubles Your Video Sales Letter Conversions - October 23, 2015
- 13 Critical Answers To Know Before Writing a Lick of Copy - October 12, 2015
Phillip Swindall says
Great post, Debbie! You KNOW that I love the concept of repurposing and reusing content! 😀
Here’s a few suggestions for those who may not have access to some of the tools you mentioned (I use a Mac, so any desktop apps I mention are Mac-specific for the most part)
To Strip Audio: Quicktime (Mac) will strip video from audio. You can save it to mp4, then use iTunes to convert from mp4 top mp3
To make a new video from the mp4 audio and slides, use iMovie if you need a free option until you start generating cash and can by Camtasia or some other option
For transcripts, use YouTube’s closed caption feature. Yes, it’s a laughable solution that will need some editing, but, the majority of the transcription is done for you for free… then, all you have to do is clean it up.
If DollarPhotoClub is closed (I think it is), try using FreeImages.com or DepositPhotos.com
Finally, there’s another use for Dropbox you didn’t mention: You can use ITTT (If This Then That) to create a rough RSS feed of a DropBox Folder and use it to feed your podcast audio! 😀 (There’s an app for that too, but, I haven’t tested it yet)
Hope these help!
Debbie Drum says
Great suggestions Phillip.
Tools to use (and how to use them) is a completely different blog post all together. This post is designed to show a system to completely automate the process and leave the “how to’s” to the folks who are completing the tasks for you.
This is the hands off approach for folks looking for more automation and less busy work. 🙂