Ben Adkins (Fearless Social CEO) started off his marketing career building a Chiropractic and Massage Practice. To get a leg up on his competition he had to come up with some unique and out of the box marketing. In this podcast, you’ll discover how Ben was able to use a blend of Social Media Marketing and Old School Customer Reactivation techniques together to build a thriving massage practice.
Below is an infographic to give you an idea of how the process works. You can listen to the full method in the podcast at the bottom of the page (also available on Itunes)
- How to Get 50 New Targeted Leads Per Day - January 5, 2016
- How to Get Repeat Business with a Single Red Envelope - December 22, 2015
- The 4 Types of Stories You Can Use to Sell More This Next Year - December 4, 2015
- How to Sell Physical Products Online for Less than $100 - November 24, 2015
- 5 Tools We Use to Run Our Multimillion Dollar Online Business - November 20, 2015
- How to Write Blog Posts That Grow Your Business Now (and for years to come) [Fearless Podcast #7] - November 9, 2015
- How to Target your Audience Intelligently using 2 Special Websites. [Fearless Podcast #6] - October 20, 2015
- Why you need to brand your Business like Batman instead of Superman [Fearless Podcast #5] - October 7, 2015
Phillip Swindall says
THIS is a method that could work for just about ANYONE (offline OR online!). I’m already making plans on how to get a customer to sit for a 30 minute online consultant’s call, then, send them a real, honest-to-God red envelope with a special offer inside!
Thanks, Dr. Ben (and Alisha- LOVE the infographic!)
This podcast was awesome. I immediately shared it with a buddy that has a couple of local service based businesses.
Just genuinely wondering how this would apply to a service like refinancing a home loan? The difference is this seems more suited to lower cost, repeat services than some like mortgages which is obviously my target market.
Ben Adkins says
I can think of a few ways that you could use it but you’d have to modify the method a bit. With a higher “time in between purchase” you’d have to be a little more strategic. For example: With home loan refinancing, I’d look at the stats and, when rates were favorable to pitch it, I’d send out a “red envelope” campaign to them. If it’s coming from someone they know or someone with a good rep it def drives business (put a time limit on them calling you just to discuss their options in the way of a free home loan consult).
Hope that helps get you started Adam. This is a convo I’d love to dig deeper into!