You ever wonder what all this Blog Hype was about and if you should jump on the blog train? Now you can get an inside look about how we are rocking it out with our blog and even snag our guidelines.
Why is Blogging so Important?
Think of blogging as the new and improved sales page. You are able to teach your audience something valuable and promote a product at the same time. Thats what we call a win-win. Plus as an added bonus it is much easier to rank a blog on all the search engines.
You want to create good solid content that teaches your audience something valuable and you want to give it away.
Why do you want to give it away? Your audience is always going to share a free post on their social media instead of a post just promoting something you are selling.
The two most important things to ask yourself before you start writing your content
1. What is in this for your reader? Why should they take the time to read your post over the 1000’s that are out there?
2. What is in it for you? What are you promoting? Where can they get even more value from you, trust us they want it.
The number 1 thing you should do before you write the content.
This is the most important thing you can do that will save you TONS of time…
Write your headline and sub-headlines first. This will create a roadmap for your whole post. Making it a lot easier to complete
once you have your structure down and save you a lot of time trying to make it up as you go.
You can always spruce up your headlines later to something that will more likely catch the readers attention
Here is a list of our favorite tools and as a BONUS here is a list of the guidelines we follow for every blogpost.
– Fearless Blog Guidelines https://www.evernote.com/l/AASjpxRfhJVCvqdytDkPh6f-mX0wKI6TO8c
– Use Coschedules Headline Tool: http://coschedule.com/headline-analyzer
– Use Hemingway for Sentence Structure: http://www.hemingwayapp.com/
– Use Grammarly for Grammar: https://app.grammarly.com/
- How to Get 50 New Targeted Leads Per Day - January 5, 2016
- How to Get Repeat Business with a Single Red Envelope - December 22, 2015
- The 4 Types of Stories You Can Use to Sell More This Next Year - December 4, 2015
- How to Sell Physical Products Online for Less than $100 - November 24, 2015
- 5 Tools We Use to Run Our Multimillion Dollar Online Business - November 20, 2015
- How to Write Blog Posts That Grow Your Business Now (and for years to come) [Fearless Podcast #7] - November 9, 2015
- How to Target your Audience Intelligently using 2 Special Websites. [Fearless Podcast #6] - October 20, 2015
- Why you need to brand your Business like Batman instead of Superman [Fearless Podcast #5] - October 7, 2015
This is super cool Ben! I’ve started my podcast recently and I’m so looking forward to growing it. It also comes with the written part of it, just in case you don’t want/can’t listen to it. It’s more work but doesn’t matter because it’s also more value!
Devin Dorosh says
Starting with your headline and subheadlines makes a lot of sense. Basically, creating an outline before you start writing to keep the content focused. I know I’m guilty of having an idea and starting to write while researching more info for my content. This is definitely a time saver. Thanks!
Jeremy Kennedy says
The Fearless Blog Guidelines document is an absolute godsend.
I’ve always written posts without a super-systematic approach and this document alone provides that missing system. I’m sure this will increase productivity and post value 3 fold.
Hidden key takeaway: Create systems for everything = make your life easier + better end results.
Hidden key takeaway 2: Using the same content format for all posts will create a look and feel that your readers grow accustomed to which subconsciously builds trust and familiarity to your brand and in turn makes your readers love you more and ultimately buy more of your stuff.
Thanks for another strikingly informative article guys, keep it up!
PHILLIP SWINDALL says
While I think it’s important to develop a “style” of blog posts, it’s also important to “shake it up” a bit every once in a while — for you and for your readers!
Make sure you have some recipes of blog templates you can use when you get writer’s block or when you want to “shake it up” a bit for your readers. I like Pat Flynn’s templates in his article “17 Copy and Past Blog Post Templates” (http://www.smartpassiveincome.com/blog-post-templates/) as a handy-dandy guide for different posts to fall back on.