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Insider’s Club: Now This is How You Get Free Advertising…

October 29, 2014 by Kayla McDonald Leave a Comment

Trying to build up a buzz around your product can be tough. But once you do, the benefits are enormous. This week on our Insider’s Club funnel review, we’ll walk through a subscription service that has their customers barking for more. Yes, I’m talking about BarkBox. The hugely successful treat delivery service that has dog […]

Filed Under: Get More Traffic Tagged With: free advertisting, insiders club, viral traffic

Monday’s Most Fearless Products for Entrepreneurs

October 27, 2014 by Kayla McDonald Leave a Comment

Fearless Social keeps you up to speed with the latest software, tools, and products that can help you in your business. Let’s Dive into Today’s Top 6… 1. Boomerang Boomerang is the ultimate email scheduler. With this tool, you can easily schedule emails to be sent at a specified time. It also sends you important […]

Filed Under: Fearless Products, Optimize Your Business Tagged With: fearless products, productivity tools

Friday’s Most Fearless Products for Entrepreneurs

October 24, 2014 by Kayla McDonald Leave a Comment

Fearless Social keeps you up to speed with the latest software, tools, and products that can help you in your business. Let’s Dive into Today’s Top 6. 1. Bond This simple app sends you reminders to keep in touch with family, friends… even clients. Life is busy. But the “oh crap, I haven’t talked to […]

Filed Under: Fearless Products, Optimize Your Business

How Your High School English Teacher is Stopping You from Getting New Customers

October 3, 2014 by Kayla McDonald Leave a Comment

Ask people if they think of themselves as a good writer, and they’ll likely say no. Sure, some of us are technically better than others – but your experience level shouldn’t stop you from being able to connect with your customers, either through Facebook ads, sales letters or even emails. And here’s the truth… most […]

Filed Under: Optimize Your Business Tagged With: building authority, how to write content, writing tips

Are Networking Events Dead?

September 23, 2014 by Kayla McDonald Leave a Comment

It’s no secret that the constant wave of new technology has changed the way we do things. These days, online-based meetings are quickly becoming the norm. Between the ease of jumping on, from anywhere in the world, and the decrease in cost, it’s no wonder we’ve taken to this technology so quickly. But what does […]

Filed Under: Optimize Your Business Tagged With: fearless social event, networking

4 Sneaky Ways You Can Hijack Your Buyer’s Fears for an Easy Sale

August 25, 2014 by Kayla McDonald Leave a Comment

No one likes to be told they’re a sissy, but let’s be honest. Fear motivates us more than anything else. A little over a year ago, I was vacationing in Florida. One afternoon, a relaxing swim in the ocean was quickly disturbed with my boyfriend screaming, “There’s a fin!” Sure enough, there it was. A […]

Filed Under: Increase Conversions Tagged With: fears, persuasion psychology

Warning: This Advice Will Make Your Stomach Flip… But There’s No Better Way to Establish Your Authority

August 21, 2014 by Kayla McDonald Leave a Comment

Fake it ‘til you make it is quite possibly the most misused piece of advice… ever. Even well intentioned business owners fall pray to this line of thinking. The idea being that presenting a front will attract customers and increase sales. Yeah… no. Your customers can sniff out bullshit from a mile away, and it’s […]

Filed Under: Optimize Your Business Tagged With: branding, building authority, credibility, reputation, trust

Why Talking About Yourself is Good for Business

August 8, 2014 by Kayla McDonald Leave a Comment

How to win friends and influence people. Rule #1: Listen and let others talk about themselves. It works because people love to share their stories. Which, you know, is cool and all… but when do you get to share yours? You shouldn’t have to wait around, twiddling your thumbs until someone asks about you. Don’t […]

Filed Under: Optimize Your Business Tagged With: empathy selling, talking about yourself, writing

5 Easy Tricks Anybody Can Use to Write a Striking Headline

August 6, 2014 by Kayla McDonald Leave a Comment

Headlines can be a real pain in the ass. Most business owners don’t have a copywriter on staff to make sure they have a good one in their ads (newspaper, radio, tv, facebook, etc) If you struggle to create catchy headlines that grab the attention of your audience, you’re not alone. There’s a lot of […]

Filed Under: Get More Traffic Tagged With: attract readers, headline, writing tips

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