This week the world’s largest Social Network announced that they are once again tweaking the way that they display posts in their user’s news feeds. This announcement gives businesses and marketers who understand the change a very big advantage when trying to get their message out. On Thursday, September 18th, Facebook announced on their Newsroom Blog […]
The Extraordinary Life Cycle of a Potential Customer
One of the most important things you can do for your business is to really understand how your sales process works. A potential customer typically doesn’t hear one ad or one recommendation and then come into your business and buy from you. There is a process that happens naturally and understanding how it works, and […]
Facebook Ad Scheduling Arrives (finally)
Early Monday morning on August 4th Facebook started to roll out their new, long requested, ad scheduling feature to the public. This new addition allows you to schedule your Facebook ads to run only during certain parts of the day. This is handy if you notice your ads are more effective at certain time periods. […]
Want to Be Happier? Take the “Get Happy Challenge”.
Hi, my name is Ben Adkins and I’m a writer for the Social Media and Business Blog, Fearless Social. Normally I spend my day helping Business Owners grow their Business through marketing on the Internet… but today I want to share something a little different. It all starts with a story…. Recently a friend and […]
Comcast Gives an Amazing Lesson on Why Everyone hates them (How not to do Customer Service)
Today the internet “exploded” when a recording of a phone call was released detailing the “customer retention” tactics used by Comcast. In the call tech blogger and former head of Engadget (a technology blog) goes through an exhausting round of questions in an effort to close his Comcast account and switch providers. This one is […]
How One Man Reinvented the Cooler and Raised 3 Million Dollars
Over the last few days you may have seen the video below on your social media news feed. What you may not realize is that video just helped raise over 3 million dollars of funding on Kickstarter and is going to make one man’s invention a reality. What is Kickstarter and why is it Powerful? […]
How to Get More Business with One Sheet of Paper.
The smartest businesses know that the secret to creating a sustainable business is to focus both on short term and long term marketing. One of the easiest ways to make sure that you have customers who will do business with you in the long term is to give them something valuable for free that they can […]
How a Bottle of Whiskey Might Save Your Business.
The Problem with “Loud Marketing” in the Attention Deficit Age. In today’s business environment everyone is competing for the attention of their target market. The most prevalent tactic being used to get the attention of the consumer is to outspend the competitor and to “talk louder” than the everyone else. There comes a point, however, where […]
Why Lions don’t Need Constructive Criticism.
The Search For Meaning Can be a Trap Early on in our careers we all struggle to find ourselves and to craft a business that reflects who we are and what mark we want to leave on the world. I don’t think there is one entrepreneur on the planet that hasn’t, at one time, struggled […]
Facebook Rolling Out the New Sidebar Ad Format
Starting today Facebook is rolling out it’s new Right Hand Column Ads (RHC Ads) in an effort to optimize conversions for that ad creative. The social network has cautioned advertisers that the ads will come with their fair share of changes to how the right hand side creative works, in comparison with how it has […]