How do the top earners online make money hand over fist every single day?
wait for it…..
They solve problems.
If you could solve someone’s problem and convey to them you understand their problem, you will make a great living and prosper in your business.
What we are talking about specifically in this post here is collecting subscriber emails and making that instant connection with someone to let them know right away that you can help them solve their problem (and help them quick).
When you offer something in exchange for an email address it’s got to be something good and meaningful. If it’s not, then you’re going to be losing a ton of opportunity.
One day, one of my customers showed me a lead capture page he was working on and it explained all of these general concepts of why growing an email list was important.
This is not what people need. There is literally about a million (and maybe more) ways you can grow an email list! People can’t possibly do them all. That is why the squeeze page would never work! (a bit more on that later)
Let me show you what will work time and time again…
In this post I am going to share with you the importance of your giveaway (and why and how to make it good so you collect more leads) but more importantly, I am going to show you how to put together these giveaway really quickly so they don’t take you a year to get out the door.
More specifically, I’ll be covering:
- Why Give Something Away In The First Place?
- The 3 Golden Rules of Subscriber Giveaways
- 5 Quick Giveaway Ideas
- 2 Mistakes to Avoid With Your Giveaways
- Lead Sucking Magnets For Your Business
Now let’s get to it…
Why Give Something Away In The First Place?
The purpose of giving something away is to connect with a new visitor of your website and get them to become one of your subscribers.
The benefits of having subscribers is so they can get introduced to whatever it is you help people with and whatever your business is.
If you don’t ask people to connect with you in some way (and email is the best way) then you are missing a huge opportunity to sell products and services to your market when you release them. The best way to tell someone about anything you are offering is to send them an email. Even in today’s social atmosphere, having an email address that was willingly given to you is still the most powerful asset you could have in your business.
Targeted subscribers means more income for your business.
Before you can sell someone something, they have to trust you first (how many times have you heard that right?). But it’s so true. Think about the last time you bought something online. It was probably from someone you knew or someone who was recommended to you by someone you knew! It’s super important to build that trust.
One of the best ways to build trust is to immediately help someone with a problem….usually and initially for free.
This is your free giveaway. Your giveaway is your foot in the door. It’s the thing that’s going to either give you amazing credibility or give you no credibility at all. Read that sentence again because it’s super important.
Not all free giveaways are created equal. You can’t just give something away for free that means absolutely nothing. It’s got to be meaningful, relevant and helpful. Providing quality will make you memorable.
I have giveaways in my product funnels that get me paying customers from $17 to $5,000 because I am doing my giveaways correctly and I am following some simple rules every single time I aim to get new subscribers!
Your awesome giveaway is your first contact with your new subscriber. Let’s go over 3 golden rules for this free gift you give away in exchange for an email address.
The 3 Golden Rules Of Subscriber Giveaways
As mentioned above, not all gifts are created equal. If you think you could just give away anything and collect a bunch of emails, think again.
Here are 3 rules to follow to make sure you’re more likely to get that new subscriber and make them happy and willing to give you their email address.
1. Be Specific
If you follow anything that fearless Social does, one of the things we are always suggesting to do is be more specific with your marketing. Being more specific will actually help the people you are attempting to help and you will get the most targeted people on your pages because you are being very clear to them with what you are delivering.
Here’s an example (I referred to this earlier in the post):
People don’t want to learn 101 ways to do anything. They want to learn one or two ways that actually work. You can apply the above to any topic!
2. Deliver On Your Promise
You always need to deliver on your promise both in your business and outside of your business. Imagine you just met someone and you found out they lied to your within the first 5 minutes of meeting you…you wouldn’t like that too much right?
If you promise you are going to give someone something, make sure you deliver that promise. Here’s what I mean:
If you say you are going to give away something and you don’t actually deliver that gift, you have just wasted a perfectly great contact. Or, if you promise to deliver one thing and you completely deliver something else, then you are also not to be trusted.
A damaged reputation can happen really quickly! Just make sure you follow through on your word. It’s really not that hard.
How do you get this right 100% of the time? You test. Just make sure all your systems are delivering the right things and everything is working before you put it out there! There’s nothing worse than sloppy execution and it mostly happens when you don’t test your stuff.
3. Be A Problem Solver
The best exchange for an email address needs to be something that solves a problem and makes things easier for the people who you are trying to help.
The very first thing you should know about your niche is what problems are they actually trying to solve.
The best way to do that is get out a notepad or open a Google Spreadsheet and number it 1 to 10 (or more).
What you are going to do now is start out from 1 to 10 all the problems people are experiencing in your niche.
So for example, if I were in the video marketing niche, I would want to make a list of all the things that people might have trouble with when doing videos.
The first 10 down the list would look something like this:
- What to say in my video
- What order to say it in
- What microphone
- What editing software to use
- How to record your screen
- How to add music in the background
- Where to start
- Any additional tools to make it easier?
- How to outsource editing
- How to edit myself
Having the initial questions that people ask you is more than halfway through the battle, believe it or not.
After you’ve made your list, you can go with the top problems your audience might have and now you’ve got the topic of your next giveaway to exchange for an email address!
The best way I always like to explain this to people is picture a problem you are having in your own life (in any niche, it could be personal or your business).
Let’s say for example you want to improve your memory. Let’s say you stumbled upon someone that said to you, “Do this one exercise for 5 minutes a day and your memory will improve 200%!” “Please enter your email address and you will get the answer in less than 5 minutes.”
How awesome is that? All you need to do is a simple exercise for 5 minutes a day and your memory will improve? I’m in!
You really need to put yourself in the shoes of your customer and really understand a problem and convey to them you are the person who can help them solve their problem!
Now that we understand the big picture of our giveaways, let’s see how we can put these giveaways together quickly and efficiently.
The 5 Quick Giveaway Ideas
As we said above, speed is what we are after. We don’t want to be spending weeks on end to create meaningful gifts for our new subscribers. Alternatively, we don’t want to spend 5 minutes putting together meaningLESS gifts either.
So we need a happy middle place.
Here are 5 Quick Give Away Ideas that won’t take you a ton of time to put together but will also be very valuable for your new subscriber.
Keep in mind the 3 golden rules. Let’s recap them:
- Be Specific
- Deliver on your Promise
- Be A Problem Solver
OK, so let’s go through what you can make to give away to get more qualified leads to your business…
1. The One Problem 1 Solution Short Report
I love putting together this type of “product”. Remember these are all products in and of themselves because they are so high in value.
The one problem one solution is exactly what it sounds like. You are choosing one problem from the list of problems that you made and solving that problem.
Let’s say you are a coach who helps other coaches get more clients. One problem for your audience might be getting on Discovery calls with potential clients and what to say to them and what questions to ask them.
You can just have your special report address that one problem and not every single problem someone in your niche has. Remember be specific and the 1P1S (One problem one solution) will be perfect.
How it’s Made
It’s usually a PDF document that’s around 10-15 pages or so. Don’t make it longer than it has to be. If it’s less, then that’s all right.
Just make sure it addresses the problem and solves it. Be sure to give your audience extra steps to take for continued help from you.
2. Checklists, Templates, Systems and Frameworks
Checklists, Templates, Systems and Frameworks are great to give away! Again, you are trying to make someone’s life easier. You want to give them shortcuts to success.
One campaign I ran for a long time was a giveaway of a template that helped book publishers write their books in a word document without ever having to worry about formatting the document to be the right format for Kindle. My template did the work for them. All they needed to do was “plug and play”.
Checklists are AMAZING. People love checklists. If you have a checklist of everything someone has to do when giving a webinar, it really helps someone who is just starting out who doesn’t know exactly what to do.
Finally, people pay a TON of money for frameworks. Do you have a system you have in place for your business that works over and over again? I’m sure it will work for someone else just as well.
Hint: Checklists, Templates, Systems and Frameworks are the easiest to put together out of the 5 things listed here.
3. The Free Chapter
Free chapters are great if you have a longer report or even a book that you sell. Asking for an email address in return for your best chapter in your book is a strategy that works.
Remember to always give people a way they can buy the rest of your book and more information about you after they subscribe.
How It’s Built:
Take out a sample chapter from your book and save it as a pdf. Insert links inside the pdf for folks to see where they can purchase.
4. The Video You Already Created
The video (or webinar) you already did is one of my favorite things to give away in return for an email address.
Videos and webinars are already looked at as being valuable because videos take more effort. They have a higher perceived value.
If you’ve given a webinar in the past that happened to be a bonus for another product, well, that can easily be repurposed into a new and valuable lead generating tool!
How It’s Built:
Simply take your webinar and put it on a new standalone page with a title.
Be sure to have relevant links below the video to lead people to any resources you’ve mentioned in your video.
Shorter videos outlining a simple strategy work better than long videos simply because shorter videos are easily consumable.
5. Other People’s Content
Can you really build a list with other people’s content?
Just because something is free to the public, it doesn’t mean that whatever cool and helpful thing you find is getting found by everyone. It might be up to you to share the information. Just like you can share this article right now!
In a female weight loss product I helped a client with, we found this really helpful article of how to get rid of a muffin top. For the guys who don’t know, that’s the skin that hangs over your sides, also called love handles. Women hate muffin tops and they are really hard to get rid of.
So, instead of recreating the article, we lead people right to an amazing article that was created by someone else (after they put in their email address).
This is a great strategy because not only are you sharing great content, but you are also telling your new subscriber that you share cool things whether it is your own stuff or it’s someone else’s stuff.
How It’s Built
The “Other People’s Content” Model works like this:
When your new subscriber receives your email, you should write something personal to them and then share the link to the article. In your personal part, you should explain why you are sharing the article and what your favorite part of the article is.
It’s that simple.
There you have it. The 5 ways you can quickly build something you can give away for free to collect email address without having to spend a year and a day on your giveaway!
That’s the entire point of this exercise. What you give away is completely up to you. You can give away more but if you job is to start growing your list quickly, these starter gifts are a great way and remember – NEVER SACRIFICE ON QUALITY….and that’s what we’ll get into next!
2 Mistakes To Avoid With Your Giveaways
There’s 2 mistakes you need to avoid when giving away something in exchange for an email address.
So by now you know the 3 Golden Rules from above, so you must follow those. Not following those guidelines would obviously be a huge mistake.
So without being redundant, here are 2 things to avoid:
1. Unchanged Private Label Rights (PLR)
Quality Private Label Rights products are a great asset. PLR has a bad rap because most people think they are cheap and low quality. However, times are changing. Smart marketers are making great businesses in the PLR sector putting out high quality products you can label as your own.
If you obtain the rights to quality PLR – then you should not just give that to someone “as is”. The quality comes in when you brand that PLR as your own and add your own spin to it.
You will see junk all around the web of PLR being given as ‘as is’ and it doesn’t add any value to anyone’s life and therefore, you are wasting opt ins.
If you are not creating your own gifts and want to use some PLR, then proceed with caution and follow through on providing high quality content.
2. No Call To Action
Another huge mistake is to not sell anything inside of your giveaways! Especially if you are paying for traffic, you need to sell something to recoup your investment. That is where you get into how to build a funnel and you can learn that right here from Ben Adkins – he’s got great training on how to build a 100K funnel.
Make sure you don’t make these 2 crucial mistakes and you should be well on your wait to collecting new subscribers who will actually read and love your stuff!
Lead Sucking Magnets For Your Business
Learn 2 ways you can put this post into action right now while you share awesome content around the web — whether the content is yours or not!
This special tool called Birdsong allows you to not only share content and build your list strategically, but you can also have a central location that has various ways you can build targeted lists around great content people are creating. See how it works now!
I am sure you know someone that is doing this wrong! Go ahead and share this article with them right now to get them on the right track with their optin giveaways!
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- 5 Things You Can Give Away in Exchange for an Email (Works in Any Niche & Build in Under 30 min) - November 30, 2015
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Bradley Waldrop says
Great post here. Most don’t realize that there are 5 primary functions of a business: 1) Marketing/Advertising – which is essential because it exposes the business to new customers 2) Promotions – which builds trust by allowing potential buyers to “try before they buy” [this is where you’re freebie comes in] 3) Sales – the actual exchange of money for the goods/services 4) Fulfillment – this is where the rubber meets the road and the primary reason people keep buying [if it gets done right]; and 5) After-Sales Care: the warrantee side of the business and the opportunity to continue to provide outstanding value and appreciation. If this is executed properly, the lifetime value of the customer increases exponentially.
Debbie Drum says
Thanks for the feedback Bradley – Yes it’s a ton of stuff we have to do correctly to first get a paying customer and then have them be a customer for life! It all starts with the stuff I talk about in this post! Only the people who truly understand this will really see success! 🙂
Devin Dorosh says
This is good stuff…my lead magnets in the past have been other people’s guides or PLR content and I’ve never gotten very good results with them. I’ve always said, “I’ll create my own content to giveaway when I get time to do it.” I definitely make it harder than it needs to be and this post helps to simplify things.
The truth is that I have all the tools. I just need to put them in action. I’m going to take some of the suggestions in this post for creating a lead magnet and combine it with my Birdsong profile.
Debbie Drum says
Awesome. What i like to do is have a deadline – like 7 days. Break down the task (writing, getting images made, etc) and by the end of 7 days is done if you’ve committed to following through every day. This breaks the task up and makes it easier to get done. Some people say get it done in “one sitting” and you can do that too but sometimes that could be overwhelming! Try it and let me know how it goes!