One of the most important tools that is at the disposal of a business owner and entrepreneur is video. There is absolutely no other marketing tool out there that is as effective as the video medium because of the pure “bonding power” that it has. In less than 30 seconds you can go from being an unknown in someones mind to being someone who they want to do business with.
If that’s the case, why is it that more Business Owners and Entrepreneurs don’t use video as a way to get new clients and make sales?
The excuses for not using video to sell typically look a little something like this:
- I’m afraid I’ll look stupid on video.
- I have a face for radio.
- I am terrified of doing video (just like public speaking).
- I have no idea what to say to present my business in a positive way.
The last reason that I listed is typically the root of all the problems. The key to having confidence when doing video lies 100% in know what to say and being confident that you are getting the right message out to potential buyers of your product or service.
In today’s post I want to walk through the keys to creating an effective sales video no matter what kind of business you have.
In this post we’ll be covering:
- What Equipment to Use to Shoot Your Video (you already have 90% of it).
- The 4 Things that you Must say on video to sell your stuff.
- How to Shoot a video with your face in it (the most effective)
- How to Shoot a video without your face in it (also very effective)
Let’s Dive in…
Part 1: What Equipment to Use to Shoot Your Videos
We live in an amazing age. What used to only be possible in high quality television studios can now be accomplished in the comfort of your own home. For any of the types of videos that we’re going to be shooting for your business, you can accomplish it using just the following equipment.
- Your Smartphone (just about all of them have a solid camera)
- A microphone for better than smartphone audio (not required but it helps)
- Something to Edit the Video With (also not needed but they help if doing non-face vids especially)
- A Youtube Account (you can set it up here) to host your video (not necessary but a great place to host videos for free)
Your Smartphone as a Camera
*This section really only applies if you’re doing videos with your face in them. If you want to cut a video without your face in it, you can skip this section.
Professional photographers and videographers have a very famous saying that I believe in greatly. It’s simply this:
The Best Camera is the One You Have With You.
What that means is that it doesn’t matter how much money you spend on a camera if you don’t have it with you when the moment is right. That rings true when we’re speaking for our purposes too. You don’t need an amazing camera. Your phone will work perfectly. You also don’t need to worry much about video production. In the beginning a “homemade style” video will actually do you more good than a pro video just because it will seem authentic.
In the video below, I’m going to walk you through exactly how to use your smartphone to get really great quality video as well as audio.
An External Microphone
While you could get away with using your phone’s internal microphone to record the audio for your video, the simple addition of this cool little external clip on microphone will take the perceived quality of your video up a ton.
We highly recommend the Rode Smart Lav mic for those that are doing videos regularly because of the ease of use and the quality of the audio that you’ll get with it.
You simply plug this into your phone’s headphone jack (It works with all Iphones and most Android phones), clip it onto your shirt using the recommended distance (see video below), and you get an instant upgrade in your video’s audio.
Watch the video below for some pointers on how to position the mic properly as well as a comparison of audio quality.
A Software to Do Quick Edits
You really don’t have to do a ton of edits with the style of video that I’m going to show you how to shoot below. I did, however, want to make sure that you know some dead simple tools to use if you did want to do a little cutting. The Fearless Social office is almost exclusively Apple products so we use a tool called Screenflow.
Screenflow comes in especially handy when you’re wanting to do recordings of your computer screen (like we’ll be showing you how below) and don’t want your face in the video. Screenflow, however, is also a great and simple way to edit videos that you shoot with your phone.
The lack of customization options in Screenflow makes it easy to use and ideal for shooting a variety of videos.
For Windows users out there, your best bet for simplicity is going to be Camtasia. It is designed for computer screen capture videos but pulls double duty (like Screenflow) for editing your phone recorded videos. This comes in especially handy when all you need to do is cut off that first little bit of silence or do a fade in or fade out on your movie. Both tools are also excellent for adding simple text over the top of your video.
Now that you have an understanding of the equipment that we’re going to use, lets dive into actually shooting the videos. The first thing we’re going to talk about is what you actually say on the video.
Part 2: The 4 Things You Must Say on Video to Sell Your Product or Service.
The number one mistake most people make when using video in their business is not knowing what to say. They drum on for way too long and/or never include the actual information that they need in the video to get the prospect to take action. There are many ways to shoot a video but over the years we’ve used a simple formula that has worked wonders for us and our clients. It only has 4 steps.
Every Video that You shoot needs to include 4 Things.
- Who You Are
- What You’ve Got for the Viewer
- How it Will Benefit Them.
- What to Do Next (teach and call to action)
The Video Below will show you exactly how to pull this off.
Part 3: Video With Your Face in It (talking head)
The talking head video is an extremely effective tool to grow your business because it allows you to instantly bond with your potential client. The second that they see your face and can “look you in the eye” something very powerful starts to happen.
The psychology behind why people respond well to “talking head” videos is complicated. To explain it quickly you just have to realize that people tend to buy more from people that they know, and a “talking head” video is a way for people to get to know you fast and feel connected.
Let’s Dive into the keys to shooting a talking head video.
Rules For Talking Head Videos
- Dress in your Uniform (your normal business attire)
- Always use our “4 Part Script” Taught Above
- Look at the Camera and talk as if you’re talking to one person.
- Act 10x more excited than you actually feel you should.
- Use the “Steady Hold” Technique is someone is filming you (or you’re filming someone else)
Check out the Video Below Where Dr Ben Explains the Process and the “Steady Hold technique”.
That’s pretty much it. If you can master that simple setup and practice a little bit, you’ll be on your way to cutting a powerful sales video in no time. The best part is, you can repeat this method over and over again without it ever losing its effectiveness.
Part 4: Video Without Your Face in It (Powerpoint Vids)
In part 2 we walked you through the process of shooting a video using a presentation (like powerpoint) while we were showing you the 4 things that you need to say in each video. Because we covered the basic setup of the slides above, I figured I would take this section and show you exactly how we edit those videos (and any video) using a program like screen flow.
That’s the process.
If you follow everything that we covered in this very special article you should be able to start cutting videos for your business that get people to buy from you.
Dive inside our Complete “Selling with Video” Course by Clicking Here:
Feel free to post your questions below in the comment section and I’ll make sure I get you an answer!
- What is “Ad Maturing”? (How 48 Hours of Patience Lowered my Facebook Ad Cost by 34%) - October 20, 2016
- #behindthehorns Episode 005: The 4 Magic Questions that Smart Businesses Use to Build Millions in Sales - February 19, 2016
- #behindthehorns Episode 004: Behind the Scenes of How Ben Creates a Video Sales Funnel - February 5, 2016
- #behindthehorns Episode 003: Surviving a Speaking Gig in Las Vegas - February 1, 2016
- #behindthehorns Episode 002: Behind the Webinar - January 27, 2016
- #behindthehorns Episode 001: The Beginning of Something - January 25, 2016
- How You Can Build a Profitable Blog In 48 Hours - January 13, 2016
- How to Launch Your First Facebook Lead Ad in 5 Minutes - December 7, 2015
- How to Make More Sales by Using a Bridge Page - November 13, 2015
- How to Create Amazing Social Media Images For Your Blog Post - November 6, 2015